Insight.

As part of the brand’s culinary program, Le Méridien hotels offer guests the opportunity to indulge in a variety of modern twists on the chic Parisian treat.

Idea.

Featuring James Beard award-winning pastry chef and Ducati enthusiast Johnny Iuzzini, we travel the globe to iconic Le Méridien destinations in search of inspiration to create locally inspired éclair recipes. The films bring to life the brand's unique culinary program through storytelling. The chic Parisian treats featured at each hotel are part of the locally inspired culinary program.

Episodes shot in: San Francisco, New Orleans, Barcelona, Cote D'Azur, New Delhi, New York.

Role: Creative Director - Starwood Brand Design, Film and Video Studio

Impact.

The series engaged viewers at all touchpoints, including global in-room entertainment channels, YouTube, Instagram, Facebook, Twitter, Pinterest, and a Microsite.