I had the privilege work as a Producer and Director and eventually a Creative Director leading Nike's brand design film and video studio. I transformed the department from a legacy internal communications team to a creative film, and video studio focused on customers and the brand impact worldwide. I played a pivotal role in establishing filmed storytelling at Niketown retail superstores as destinations for immersive, entertainment-driven experiences. The films featured a host of world-class athletes of the era, such as Michael Jordan, Tiger Woods, The Brazilian National soccer team, and Andre Agassi, to name a few.