starlab Brand Innovation Studio

Creativity is a team sport; I've been super lucky over the years to be part of and lead highly dynamic teams for innovative lifestyle brands.

Starwood was a highly dynamic creative place to collaborate and work.

The studio was designed by and for our team to easily interact and engage across functions to create and innovate more personalized experiences for our guests.

The video was conceived to attract talent and create buzz-worthy industry press.

Role: Creative Director – Film and Video Starwood Global Brand Design Studio