Inspired by the NFL . . fueled by passion, this docu-series features off the field trailblazers who are changing the game…
Objective.
Drive awareness and consideration for Courtyard Hotels in key target demographics for U.S. consumers. Leverage Courtyard Hotels partnership as the official hotel of the NFL.
Idea.
Courtyard: Unstoppable is a docu-series that features the stories and passions of people working in the NFL. The series takes viewers behind-the-scenes of the NFL, showcasing ten unique individuals breaking barriers within their fields.
Role: Creative Director – Marriott Content Studio, Global Creative and Content Marketing
Impact.
A partnership with Whistle Sports' leveraged a network of followers through distribution on a Facebook Watch channel, a first for Marriott branded content. The series is also shared by Whistle Sports influencers and on Courtyard-owned channels.
1.2M Views average per episode on Facebook
10M + Views across all program content
13% increase in likelihood to recommend Courtyard by Marriott after watching an episode
11% increase in the percentage of people who rate Courtyard by Marriott as "very favorable" after watching an episode
Andy Kenutis - Minnesota Vikings team photographer.
Damarius Bilboa - player turned agent.
Rich Eisen - sports broadcaster.
Branden Ruth - Logistics manager Atlanta Falcons.