Redefining the way guests arrive and check in to their rooms.
SPG Keyless.
Insight.
The SPG app's innovation enables guests to bypass the front desk, avoid waiting in line, and ultimately unlock their stay with a simple tap on their smartphone.
Idea.
The proliferation of useful smartphone apps changes how we move through the more tedious and transactional aspects of life. The goal was to convey the ultimate simplicity of the innovation of SPG Keyless, powered by the SPG app.
Role: Creative Director, Film and Video, Starwood Global Brand Design Studio
Impact.
The buzz-worthy launch of SPG keyless was featured major media outlets generating millions of free impressions.
Over 500K organic views on YouTube in just two weeks
