A family of independent boutique hotels as unique as people who stay with them.
Tribute Portfolio brand launch campaign.
Insight.
The brand was conceived for highly-engaged SPG guests with an appetite for independent hotel experiences outside the expected.
The Tribute Portfolio is an upper upscale 4-star collection of independent hotels in great urban and resort markets created for SPG members and independent hotel owners.
Idea.
Tribute Portfolio is about standing out, not brand standards. It's about hotels as unique and independent as the people who stay in them. Tribute will provide access to stand out hotels to stand out guests ready to stray from the familiar.
Role: Creative Director - Film and Video - Starwood Global Brand Design Studio
